ART DIRECTION + MOTION DESIGN
Client : Kayak Date : 2023
Copywriter : Taryn Bosen
At Kayak our main target audience was millennials. So rather than using stock footage we would collate paid influencer content and package them up as inspirational travel videos. Leveraging our influencer content we tapped into the very current era's trend on social as our creative hook to sell Kayak as only brand to help you live your best travel era!